Sunday 4 March 2012

Curiosity Alert: SEO Changes due to Google's Latest "Freshness" Update

This is really off the topic but a new trouble for some of the people maintaining their blogs and sites on periodic basis.

Not so recently, I noticed that this blog had lost its visibility in search results without me contributing much to it. I thought primarily that it was due to excessive ads displayed on the blog. So I removed all affiliate links to maintain the SEO visibility but still could not manage to improve the search rankings.

Next thing I came to know was that Google had rolled out a fresh update called "Freshness" to increase the popularity of sites that contained more fresh content. Although it did not make sense to me but it had caused enough damage to my knowledge sharing efforts.

 SEO and Freshness from Google




















Tech Crunch stated as follows on the Freshness update:

"Google’s most recent algorithm update was announced last week as an extension of its previous “Caffeine” update. The so-called “freshness update,” as it’s called, aims deliver more current and relevant search results, specifically in areas where the most recent content matters. This includes things like current events, hot topics, reviews and breaking news items."

 This primarily means that niche sites that do not have much information to be updated on daily basis have lost their visibility in the Google's search rankings.

So let's hope that Google does not boost search rankings for sites churning out garbage everyday and ignore quality sites for just the matter that they are not being updated on daily basis.

Or least Google does some thing to boost Blogger.com rankings to keep bloggers motivated.

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