Finally! It looks like White House is taking public concerns about internet privacy seriously and is eying towards taming down companies like Facebook, Google, Microsoft and other giants to keep ordinary people safe from their covert data collection techniques and taking benefits of users' lack of choices on internet.
The new proposal put forward by Obama administration enables FTC to deal with companies and implying "direct enforcement authority" to secure data privacy and consumer information.
White House intends to have "police power" over internet companies and wants to implement an enforceable code of conduct, that these companies would have to comply with, otherwise facing litigation, or penalties, due to enhanced controls offered to FTC.
FTC, currently operates with very less authority to tackle internet privacy issue.
This proposal is informally being dubbed as "Do Not Track" measure. But according to some experts, it will still enable the advertisers to collect your personal information. However, they will not be able to use that personal information to serve you ads as they have been doing so since the mid 90s.
However, future steps will let everyone know about the success of the measures taken by White House in order to control internet privacy issues prevailing currently in the market.
We can only hope for the best and wish everyone pushing that proposal forward, luck with sincerity at the moment. But there is finally hope that our leaders have decided that its finally time that White House takes strong steps to control internet privacy right now or otherwise it will be too late to take any kind of action on that issue.
Read more about White House Steps to Control Internet Privacy at Tech Crunch
The new proposal put forward by Obama administration enables FTC to deal with companies and implying "direct enforcement authority" to secure data privacy and consumer information.
White House intends to have "police power" over internet companies and wants to implement an enforceable code of conduct, that these companies would have to comply with, otherwise facing litigation, or penalties, due to enhanced controls offered to FTC.
FTC, currently operates with very less authority to tackle internet privacy issue.
This proposal is informally being dubbed as "Do Not Track" measure. But according to some experts, it will still enable the advertisers to collect your personal information. However, they will not be able to use that personal information to serve you ads as they have been doing so since the mid 90s.
However, future steps will let everyone know about the success of the measures taken by White House in order to control internet privacy issues prevailing currently in the market.
We can only hope for the best and wish everyone pushing that proposal forward, luck with sincerity at the moment. But there is finally hope that our leaders have decided that its finally time that White House takes strong steps to control internet privacy right now or otherwise it will be too late to take any kind of action on that issue.
Read more about White House Steps to Control Internet Privacy at Tech Crunch
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