Sunday 4 March 2012

Google's New Privacy Policy. What Happens Next?

Over the last month, all of us addicted to Gmail, Google Search, Google+ had been seeing those scary messages on top of our screens regarding Google's new privacy policy.

On March 1, 2012, that new "master" policy took effect upon use of all the company's online products by the users worldwide.

Google's New Privacy Policy












Upon quick glance, it looked like the new policy was more concentrated upon getting user data and streamlining it across all the products to maximize user experience.

Primarily, as stated in the Google's official blog, the new policy emphasized upon data integration between Google search, YouTube and Docs. 

“So in the future, if you do frequent searches for Jamie Oliver, we could recommend Jamie Oliver videos when you’re looking for recipes on YouTube—or we might suggest ads for his cookbooks when you’re on other Google properties,” blog mentioned.

Which means Google will be using your searches to get you more relevant videos upon browsing YouTube in the future.

While this technique mentions one of the many possible ways Google adopts to take benefit of global searches and user preferences, it also emphasizes upon the fact that company gathers search results and stores user preferences for its own uses, thus causing a privacy issue for you.


Announcement on March 1 also stated that if users were not comfortable with information sharing, they could simply turn it off through various options. But that would only stop cross-product data sharing, not the company from getting your preferences.

Google will still be watching you!

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